Ve Conmigo is the name of this initative, and in spanish is has a two way meaning, the verb “ve” means both come and see, so the name of the program can be interpreted as let’s go together or let’s see together. We came out with this idea because we wanted to show everyone that this program was inviting everyone to participate, we wanted to make people feel part of it, and we also were inviting people to “see” with us the reach of this initiative.

We believe in our childhood, and the fact that many kids are not able to develop all their potential due to a vision problem hit us with its sad reality, so we decided to show, with a communication campaign a glimpse of what a kid can become if he or she has the possibility of seeing.

Along with the communication campaign, we made contact with other nonprofit institutions as orphanages, schools and other social organizations to donate the 20,000 pair of glasses.

At the end of the program, we finished with a live event to close it, where 200 hundred kids, in representation of the 20,000 received their glasses in a very emotive moment. In this event, we were fortunate to have representatives from our sponsor partners and the presence of other tv personalities, who were there to contribute to the program.