Universal McCann team knew that it was crucial to break through the clutter with different advertising in newspapers. What we wanted was the front page for two reasons: first, it is the site that gets the highest attention and second, it had never before been used as a total advertising format.We managed to get the front page of a major quality newspaper, the first time ever in Austria!

We would like to thank Der Standard Newspaper's efforts, not only its sales department but also its production and editorial departments for making it possible.