Cannes Lions
JWT BRAZIL, Sao Paulo / RECKITT BENCKISER / 2006
Overview
Entries
Credits
Description
We see a woman sitting on a horse. She kicks the horse’s side to get it moving – but it won’t. She kicks again, still the horse pays no heed and won’t move one inch.
Test: Really, really smooth legs.
Veet pack.
Lettering: Feel desirable.
Similar Campaigns
12 items