The vegetarian restaurant chain Hiltl is responsible for the catering of the open-air cinemas in Switzerland. In this cinema commercial, we see a professional sound designer at work. He is busy putting sound to a fight scene from Quentin Tarantino's "Death Proof". To recreate the sound of hitting and cracking bones, he breaks fresh, crunchy vegetables into pieces. This is followed by an on-screen text: Cinema wouldn't be the same without our fresh vegetarian snacks.Hiltl. Vegetarian restaurants.

In 2008, the very successful movie “Death Proof” by Quentin Tarantino was being shown in Zurich cinemas. The Hiltl cinema commercial made a direct, humorous reference to it, showing a professional sound designer making a completely new soundtrack for the famous fight scene. To recreate the sound of hitting and cracking bones, he breaks fresh, crunchy vegetables into pieces.

Newspapers, radio stations and the Swiss television reported on the “cult commercial”, thereby multiplying the advertising effect.The commercial was downloaded over 5,000 times from the Hiltl website and forwarded to friends. As a result of all this, sales at Hiltl rose by 25% compared with the previous year.