Cannes Lions
WIRZ/BBDO, Zurich / HILTL / 2007
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Target:More customersTarget group: Men and women between 20 and 45Content/Synopsis:In the online "Miss the Chicken" game banner, the winner is not the player who shoots the most chickens but the one who misses as many as possible. If you do shoot a chicken, you lose points and, depending how badly you do, are classified as Butcher, Rambo or Terminator.
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