Cannes Lions

VEGETARIANISM PSA

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS (PETA), Norfolk / PETA / 2009

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PETA’s PSA emphasizes the fact that cutting out meat in your diet, which can clog arteries that go to all organs and not just the heart, can lead to a healthier sex life. Research has shown that vegetarians enjoy greater amounts of the nutrients that help boost sexual health and performance, such as vitamins A, C, and E and potassium, than meat-eaters do. These nutrients help boost performance, are found naturally in fruits and veggies such as asparagus, bananas, carrots, pumpkins, and more. Also, many veggie foods are loaded with natural aphrodisiacs—nutrients and chemicals that boost sexual arousal and performance.

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