Cannes Lions

VEHICLE HIRE

GREY BRUSSELS, Brussels / LEASEPLAN / 2010

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Mudman is a business man. But being covered with mud, he’s not quite the example of making a good impression, especially if you have to go to a business meeting with key fleet managers and you need to hand out business cards.So we created sticky business cards that were handed out to the key fleet managers of Belgium to communicateour latest Euro Wash Card service:“There’s no second chance to make a first impression.That’s why LeasePlan offers you six months free carwash when you order a new car”.

Outcome

Mudman’s appearance created huge stopping power and immediate awareness of the new carwash service among the fleet managers. Ironically it offered a good impression of how effective a simple event stunt can be. Because all fleet managers implemented the Euro Wash Card service as a new incentive into the leasing contract.

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