Tracker is South Africa’s leading Stolen Vehicle Recovery company and a brand that has decided to take action in the country’s fight against crime. Working hand-in-hand with the South African Police Service, they are actively arresting criminals and shutting down illegal syndicates.This campaign features two individuals discussing their concern over crime and the future of South Africa. As the ad progresses, both individuals ponder positive action, which prompts them to reconsider their views towards the situation. Simultaneously, we notice a physical change in both parties as they make the subtle transformation from negative to positive.