Objective: The objective was to introduce the new and improved Veikkaaja Sports Magazine as the bible for a true sports fan.

Concept: To communicate that Veikkaaja Sport magazine understands the life of a real sports fan.Target: people who are into sports.Synopsis: We follow the season of a real sports fan. The camera is framed to his face. We see emotions changing on his face as he is watching his team's efforts.Pay off: it's a sport to be a sports fan.