The film was very compelling to both subscribers and non-subscribers. The desired perception of the new Veja delivery date was determined by market research. And what’s best is that the campaign set a sales record for the publishing house: 800 subscribers, a record number with an action of this type. The total cost of the campaign was US$35,000, and the total sales generated were US$91,415 with a return of US$ 1.61 million for each dollar invested. The return on investments was 161%.