Our Idea was to take the common bag they use and print the official Adidas model worm by the soccer team, transforming a regular idea into a powerful communication traffic device. Almost 10k of these bags were given away during soccer games for the qualifying games and this year's soccer games. Inside stadiums and directly to motor bikers in the streets of Caracas.

The transform the creativity of Venezuelans motor bikers into a powerful communication traffic device, so thousands of persons can feel directly on the streets the real "feel" that the Vinotinto (Our national surname for our team) power, with a simple and powerful idea. This year people are having fun and sharing photographs of this motor bikers that feel as par of the team. This is exactly what Adidas Venezuela was looking for.