Through a culinary and travel lens, Appetite for Life follows Andrew Zimmern, of the Travel Channel’s Bizarre Foods, on a road trip around the US to meet active boomers pursuing their passions, and learning about unique places along the way. As Andrew travels the country, he highlights key features of the Venza in an organic fashion – from utilising the GPS navigation to get from an Iron Chef’s restaurant to the Boston Pops Symphony, to loading wine into the vehicle with the remote cargo opener. Andrew visited twelve city’s across the country for a total of 24 original episodes. The site also contained useful tools including a custom road trip generator, articles that showcase the cities visited, and functionality to share the content across various social media platforms. Users could also text the locations Andrew visited to their mobile devices.

ATTITUDINALA Dynamic Logic study revealed lifts in awareness of key features including refined styling (∆5.9,) low profile/commanding view (∆6.3,) spacious interior (∆4.6,) and functional cargo space (∆3.3).We also saw lifts exceeding market norms for an all new vehicle launch for brand favourability: ∆4.7 (Goal: ∆2.4,) intent to seek information: ∆3.4 (Goal: ∆0.4,) purchase consideration: ∆2.7 (Goal: ∆2.6).ENGAGEMENTAppetite for Life drew 3.4 million visitors, exceeding our goal by 40%. Visitors spent an average of 4 minutes per visit exceeding our goal by 60% and over 14% returned to spend over 10 minutes exceeding our goal by 90%.