VERB is a movement to get kids moving. It targets youth 9-13 year-olds (tweens). At the centre of this far-reaching initiative is VERBnow.com, the movement’s official website.

Currently in America, one in five children is overweight. Factors leading to this epidemic include poor eating habits, non-existent physical education programmes, a lack of safe parks and playgrounds and a prevalence of TV, video games and computers.

Our aim was to create a website that drives inactive kids to action with the following goals:- Gain 20,000 new registrations per month- Heighten awareness of VERB’s campaign messages- Integrate online and offline campaign activity