Cannes Lions

VERIZON INNOVATION

mcgarrybowen, New York / VERIZON / 2013

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Each spot begins with Verizon Innovators working tirelessly, sometimes around the clock to solve some of the world’s biggest challenges. We then get to see their good work, at work in the real world.

“Black Diamond” depicts the story of an injured skier atop a remote mountain. Using tele-medicine, the first response team are able to connect him with a trauma surgeon, so the hospital can prep to receive the patient. Saving not only minutes, but also his life.

Execution

Music by Philip Glass

Based on "67 Cities" and "Invitation" from The Fog of War

"67 Cities" was licensed and adapted for use on Attendance, Brave, Black Diamond

Similar Campaigns

12 items

2 Cannes Lions Awards
9/12 - The Untold Story of Reconnecting New York

VERIZON, New york

9/12 - The Untold Story of Reconnecting New York

2022, VERIZON

(opens in a new tab)