Cannes Lions
mcgarrybowen, New York / VERIZON / 2013
Overview
Entries
Credits
Description
Each spot begins with Verizon Innovators working tirelessly, sometimes around the clock to solve some of the world’s biggest challenges. We then get to see their good work, at work in the real world.
“Black Diamond” depicts the story of an injured skier atop a remote mountain. Using tele-medicine, the first response team are able to connect him with a trauma surgeon, so the hospital can prep to receive the patient. Saving not only minutes, but also his life.
Execution
Music by Philip Glass
Based on "67 Cities" and "Invitation" from The Fog of War
"67 Cities" was licensed and adapted for use on Attendance, Brave, Black Diamond
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