Skateboarding was originated in the 1960s, with the sun of California and the surfer 'Old School' style. Those guys are icons of coolness because it’s kind of the older you ride, the cooler you are.

We went even further back in history, by creating a brand that should have existed 100 years ago, with a style we like to call 'Very Old School'. For what we created a special board, and all the communication around it.

This sub-brand is becoming a culture. We began with skateboards, soon we will developing Very Old School trousers, shirts, suits, and funny hats.

We changed the rules of the market, moving the conception of time.

In your face, old school guys!