Cannes Lions

VESA WINDOW CLEANER

EURO RSCG 4D, Rio De Janeiro / RECKITT BENCKISER / 2006

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Overview

Entries

Credits

OVERVIEW

Outcome

The action generated buzz and fixed Veja Vidrex as a synonym for cleaner for all types of glass. Demand for the lineup increased at the point-of-sale. Therefore, the action was extended to supermarkets that offered carwash services.

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