Cannes Lions
DROGA5 SYDNEY, Sydney / VICTORIA BITTER / 2009
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Every April, on Anzac Day, Australia commemorates the sacrifice made by fallen members of the Australian and New Zealand Armed Forces. This year, VB, Australia's largest beer brand, chose to support the work of the RSL and Legacy groups (who both support ex-servicemen and their families), through our Raise A Glass Appeal. This two-minute film ran on national TV and cinema during April to send people to our raiseaglass.com.au fundraising website.