To create a moment in culture that landed VH1’s “Dating Naked” as a fresh reality show, we needed to separate ourselves from the trash-culture category norm.

We needed to create something bigger, more profound. We needed "Dating Naked” to represent so much more than nudity - cementing the show in pop culture as a hero fighting for love. Without limits, boundaries, borders or pants.

To do this we turned away from the tabloid look, and towards the masters of romance for inspiration.  Borrowing from Astaire’s iconic, tap-duet style, we paraded America’s biggest issues through LA’s streets, naked.

A live stunt with 8 dancers, 2 cam ops, downtown LA and only one take, we created a raging debate on a global scale around VH1’s new reality show “Dating Naked”. We got the world talking.

Arguing in fact.

And all timed perfectly around “World Naked Day”.

We took the biggest, most incendiary, most talked about issues in America (and the world at large):

- A bubbling undercurrent of racism.

- A turning tide for LGBT rights.

- A battle over body beauty.

- The right to love whoever you want.

We proudly paraded them naked through LA, a live, one-shot stunt with little to no paid media support resulting in:

- Over 2.2+ million hits on YouTube

- 13th Most viewed video on YouTube

- 2nd most viewed in comedy

- Most popular video on AdWeek

- Social conversations from across 40 countries

- Fox News did a full 7-minute feature, with a panel of guests and studio audience of 30 people to discuss our film

- Most talked about content and searched on “World Naked Day”

- Over 3,000 shares and 7,000 likes

- Best premiere (ratings) of a TV show in VH1 history