Cannes Lions

VIAGRA

DDB, Brussels / PFIZER / 2006

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Overview

Entries

Credits

OVERVIEW

Outcome

The pillow activity was the start of an online activation program. 6,250 people subscribed to this programme.This is a huge success for a country as small as Belgium.

Similar Campaigns

12 items

The Losers

GREY, New york

The Losers

2023, PFIZER

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Replacements

DDB NEW ZEALAND, Auckland

Replacements

2019, STIHL

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PADMA'S TRAUMA

ONADS COMMUNICATIONS, Mumbai

PADMA'S TRAUMA

2017, NEHA HERBALS

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SWIRL

JWT RUSSIA, Moscow

SWIRL

2013, BAYER

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MAREOL

McCANN COLOMBIA, Bogota

MAREOL

2013, PFIZER

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NICORETTE

ABBOTT MEAD VICKERS BBDO, London

NICORETTE

2008, PFIZER

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ARIEL DETERGENT

SAATCHI & SAATCHI, Dubai

ARIEL DETERGENT

2007, PROCTER & GAMBLE

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ACE GENTLE BLEACH

GREY MILAN, Milan

ACE GENTLE BLEACH

2007, PROCTER & GAMBLE

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LISTERINE MOUTHWASH

JWT, Makati city

LISTERINE MOUTHWASH

2006, PFIZER

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FEMOLENE ULTRA PMS & MENOPAUSE RELIEF

NET#WORK BBDO, Johannesburg

FEMOLENE ULTRA PMS & MENOPAUSE RELIEF

2006, KENZA HEALTH

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BENYLIN COUGH RELIEF

JWT, London

BENYLIN COUGH RELIEF

2006, PFIZER

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ACTGRIP FLU RELIEF

JWT ROMA, Rome

ACTGRIP FLU RELIEF

2005, PFIZER

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