Cannes Lions

VIAGRA ERECTILE DYSFUNCTION MEDICATION

TAXI CANADA, Toronto / PFIZER / 2008

Awards:

4 Shortlisted Cannes Lions

1 of 0 items

Overview

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OVERVIEW

Description

In Canada, drug regulations prevent us from saying what a product does. Yet our brief was to communicate that Viagra equals great sex. So we created the Viagra Intermission- the sexiest Intermission the world has ever seen.

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