Cannes Lions
TANTRUM, London / VIASAT / 2012
Overview
Entries
Credits
Description
"Viaplay claims you can watch TV on the bus, in your bed…pretty much anywhere …So we decided to put it to the test" And that is exactly what they do in this daring and inventive spot for Viaplay TV and Online Brand. Viaplay programmes are played by skydivers on a laptop, iPhone and iPad whilst freefalling from 13,000 feet. The finale sees 2 guys pushed out of a plane strapped into a sofa complete with footstall and standing lamp whilst watching Premier League Football on their TV. The joy is in the fact that there is clearly no post production involved, the reactions telling you everything you need to know. A simple well executed idea.
Similar Campaigns
12 items