Cannes Lions
VIASAT PREMIER LEAGUE – LIVEBANNER
M&C SAATCHI STOCKHOLM, Stockholm / VIASAT / 2014
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Overview
Entries
Credits
OVERVIEW
Execution
To kick-off the new Premier League season, we wanted to let fans themselves show their passion out in the open.
It soon became a serious love game between supporters of rival teams.
Outcome
The banner ad was updated in average every 8th second on Sportbladet (the largest sports page in Sweden)
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