Eurobest
WUNDERMAN THOMPSON, London / HSBC UK / 2021
Overview
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Credits
Execution
We dramatised the repetitive struggles the homelessness face when they can’t access the financial system.
We used the largest revolving stage in the UK to do so. On it, we placed a central homeless character who bounces between the minimalist set pieces of an estate agent, a bank teller, and an interview panel repeatedly as she tries to escape her situation.
With each rotation, her performance becomes increasingly distressed as an emotionless voice narrates the cycle of financial exclusion: "No home? No address. No address? No bank account. No bank account? No job. No job? No home." Emphasising the bureaucratic roadblocks that continuously prevent the narrative from changing.
A repetitive audio track (which begins skipping towards the end) and the stark look and feel of the
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