Cannes Lions

VICK

LEO BURNETT, Sao Paulo / PROCTER & GAMBLE / 2001

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We produced this banner to show one typical symptom of the common cold: the cough. To demonstrate the symptoms of a cold, the banner coughs by vibrating the browser window. The mouse pointer is the Vick logo, and when the mouse is passed over the banner, the coughing immediately ceases, and regular breathing is restored. The concept, "Relief is in your hands" is a positive reinforcemet of the products's ability to reduce the symptoms of the banner as well as of the consumer.

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