Cannes Lions

VICKS FIRST DEFENCE COLD REMEDY

SIX AND CO, London / PROCTER & GAMBLE / 2008

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Vicks First Defence stops a cold before it takes hold, leaving you free to have a good time and enjoy the holidays.We’re full of the joys of Christmas – and we’re singing it out loud! The notes are formed by people’s reactions to the good things in the festive season, and these are all things that Vicks First Defence can ensure you enjoy. The smell of Turkey, the clink of glasses, ‘mwah!’ under the mistletoe...Incentive to click-through is given by the offer of ‘Win the New Year as it should be…’ – an all expenses paid office party.

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