SIX AND CO, London / PROCTER & GAMBLE / 2008
Our brief was threefold: to build on the heritage of the Vicks brand, establish Vicks as a consumer champion, and challenge a conservative industry. Research shows that our customers are bewildered and frustrated by the healthcare sector, and just want straightforward information.So our campaign announces the return of simplicity, fairness and honesty – we call this ‘The VICKS Revival’.Banners, virals and an innovative brand site all tell this story: ‘Before Vicks’ the world was chaotic and absurd, but ‘After Vicks’ it’s easy to find remedies you need to get well – and stay that way. Ahhh….
ATELIER BRUECKNER, Stuttgart