This commercial spearheads VB’s “The Regulars” campaign.
 
Australians, proud of their ability to laugh at themselves and others, are notorious for categorizing people according to their appearance, habits, strengths and weaknesses.
 
It’s this unique Australian ability to compliment a person while making fun of them that this epic taps into.
 
Because VB beer is for everyone, we created a parade, celebrating the many types of Australians and the groups they belong to – including “Men who should’ve read the instructions”, “The Manscapers” and the all important “Brewers”. 
 
The parade culminates at a pub, with everyone joining together for a cold VB.