Cannes Lions

Video Call Art

HAPPINESS / AN FCB ALLIANCE, Brussels / VOO / 2020

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Overview

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Overview

Background

As Belgium’s biggest local Telco Challenger, VOO has a very clear and very ambitious ‘internet leadership’ business strategy. Quite logical, because in this digitalized world the most caring thing you can do is providing your clients with the fastest internet of the country. Data shows that it’s also one of the main reasons to switch provider.

As a local partner of many local Art & Culture events, VOO advertised in all of the Art & Culture supplements of the local Newspapers (mostly in the weekends). In those supplements, the VOO ads ‘fooled’ the crowd by turning screenshots of crappy video calls into ads that pretend to be modern art. Until the audience reads a little line of copy: ‘It’s cool when it’s modern art. It sucks when it’s a video call.’

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