Cannes Lions

VIDEO GAME

WIEDEN+KENNEDY, Portland / EA GAMES / 2006

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Tracy McGrady and Dwayne Wade in a venue that initially appears to be a practice gym, but turns out to be a high-tech testing facility for robots. The twist hits when McGrady finishes playing, and walks over to a line-up of NBA greats. He stops in front of Wade, then suddenly opens up mechanically, revealing a regular guy sitting at the controls of an advanced robot.

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