Cannes Lions

VIDEO GAMES AND ENTERTAINMENT

OMD , Los Angeles / PLAYSTATION / 2003

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Overview

Entries

Credits

OVERVIEW

Execution

OMD understood that the only way to successfully launch a new PS2 campaign inviting prospective buyers to 'Live in your world. Play in ours.' was to blur the lines between real world media touch-points and the dynamic gaming/video world that PS2 is offering.This insight, and the dedicated effort to make the creative message come alive in this way, was the sole and primary responsibility of OMD.

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