Cannes Lions
LODUCCA PUBLICIDADE, Sao Paulo / MTV / 2007
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Description
The agency created a fictional group of friends that liked music videos so much, that decided to create an award and an website to encourage people to do their own spoof videos. As a part of the marketing strategy, later on, MTV acknowledged it and create a special category at the Video Music Awards (Brazil) for this kind of music videos.
Similar Campaigns
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