Video Stamps are custom QR code stamps that let you send personalised 15-second video messages, attached to parcels.

To send a Video Stamp, Australians downloaded a custom Australia Post native mobile app, which they then used to record their video.

To watch their message, recipients simply scanned the Video Stamp with any QR reading program. This then took them to a web app where each video was securely stored.

Every video also had built-in sharing functionality - allowing the video itself to become another mechanism for spreading the campaign.

Launched for Christmas, 7 million Video Stamps were distributed across Australia.

International Media Attention:

• Stories ran in 17 countries;

• Reaching over 20 million people in earned media.

• Australia Post has been contacted by other national postal services about licensing the technology.

Positive Conversations in Social:

94% positive coverage on social media.

Shared by Google’s innovation guru Guy Kawasaki.

Brand Connections with Consumers:

Video Stamps were received in over 320 cities and towns in 49 countries.

Over 45% of viewers watched their messages more than once.

Positive brand sentiment grew from 54% to 72%.

Sales of Express Post satchels increased by 6% in November-December 2013 (compared to 2012).