Cannes Lions
OGILVY & MATHER VIENNA, Vienna / REED MESSE WIEN / 2011
Overview
Entries
Credits
Execution
In order to create event awareness in the days before the MODEL-MAKERS FAIR, the classic beer coasters in pubs and bars throughout the city were replaced with, “model-making coasters”, which were designed to be slotted together as desired and so create the most spectacular constructions.
Outcome
Alongside the most curious building constructions, the action created hundreds of new model-making enthusiasts – and ensured record visitor numbers for 2010.
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