Cannes Lions

VIENNA MODEL-MAKERS FAIR

OGILVY & MATHER VIENNA, Vienna / REED MESSE WIEN / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

In order to create event awareness in the days before the MODEL-MAKERS FAIR, the classic beer coasters in pubs and bars throughout the city were replaced with, “model-making coasters”, which were designed to be slotted together as desired and so create the most spectacular constructions.

Outcome

Alongside the most curious building constructions, the action created hundreds of new model-making enthusiasts – and ensured record visitor numbers for 2010.

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