Cannes Lions
JUNG von MATT, Vienna / VIENNA TOURIST BOARD / 2014
Overview
Entries
Credits
Description
Presenting Vienna’s hot spots during advent period with the real story of a ?man, who travelled 81 countries and 1 million miles as Santa Claus. His final ?destination: Vienna. That’s why we decided: there is no better ambassador ?for Vienna.
Execution
The hand movements of the artist drawing in Vienna were captured by sensors and sent to the high-performance industrial robots in London and Berlin via satellite. The event was broadcasted on TV and streamed on the internet in real time.
Outcome
Thousands of visitors experienced "Long Distance Art" live in Vienna, London and Berlin. Our live stream was visited over 6,000 times. There was huge media response: Over 600 reports were published on TV, radio, in print and online in media like BBC, The Metro, Daily Mail, N24, ZDF, 3Sat, Bild, spiegel.de, ORF, etc.
Similar Campaigns
12 items