Cannes Lions

VIENNESE EDUCATION INSTITUTE

FCB KOBZA WERBEAGENTUR, Vienna / WIENER VOLKSBILDUNGSWERK / 2004

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Overview

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Credits

Overview

Description

Wafers were distributed and placed all across Vienna on spots frequented by music fans and young adults, for instance in music shops next to the Plectrums. Placement of lyrics in churches (on benches) and distribution of these lyrics at spots frequented by music fans and youngsters -> these are not normal church songs, but lyrics of rock songs. Posters. Outdoor posters on spots frequented by music fans and young adults. Indoor posters in music stores, music bookstores, music instrument stores.

Outcome

We know this thanks to over 200 phone calls which consisted of positive feedback. Every caller wanted to know more about the event. The people were especially positive about the new refreshing and modern performance of the church. And last but not least, there were more than 600 visitors at the event, which was a record attendance.

Similar Campaigns

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Souvenirs

UOL, Sao paolo

Souvenirs

2020, UOL

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