LG wanted to promote its mobile phone, Viewty Smart by highlighting the face detection feature in the camera.

Since Face Detection is not a new feature in cameras we needed to find a surprising way of presenting the same. So each ad in the campaign featured 16 faces made by people and elements around them.

The ads enticed viewers into finding the 16 faces as some of them were more cryptic than others. Thus making sure people spent more time with the idea.