Intel® Viiv™ technology is a new platform for digital entertainment, enabling consumers to have one integrated system for all their media. Our brief was to help take Intel into this consumer space, show it is 'in-touch' and create anticipation, buzz and discussion around Intel Viiv technology, encouraging sign-ups for further information.

We decided to produce a film illustrating the concept of all media stored in one place through a viral download linking back to a microsite. 'When media collide' was chosen as the theme. Metrics include 2.2 million views of the video and 151,000 website page views.