New York Writes Itself was created as a crowd sourcing and branded content idea in New York City, which was then designed to be shared through social media and cultural influencers. Rather than use a traditional approach to media, branded content reached our audience in a direct way where they could enjoy and share the content.

The audience were drawn to New York Writes Itself through integrated channels including: -newyorkwritesitself.com, the hub of the consumer generated content which fuelled the campaign-Social media including Facebook, Twitter, Tumblr and Village Voice newspaper and villagevoice.com-Editorial content including Village Voice and earned media -Key cultural influencers and bloggers who targeted relevant sub-cultures in the creative community-Street poster campaign on the streets of NYC

‘New York Writes Itself’ was hugely successful as a piece of branded content:-24m media impressions to date-Held at the Art Directors Club in New York, the exhibition achieved a record attendance-2m unique visits to NewYorkWritesItself.com -52 articles of earned media in editorial channels outside the Village Voice including New York Times and CBS News.

-$15,000 revenue generated in sold artwork that goes 100% to the artists involved -New York Writes Itself has made such a strong cultural impact, Village Voice has made it a permanent piece of its arts and culture content -An Off-Broadway play and comedy series are currently in production as new content to come in 2012.