Cannes Lions
KARNHUSET, Stockholm / TELENOR / 2016
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We see a bunch of young people in Sweden doing what 18-26 year olds normally do. They hang out with their friends, they party, and they live day-by-day just going with the flow. At the same time we can hear the innermost thoughts of a few of the young adults: Their moral quandaries, their worries and an acknowledgment that they don´t know what the hell to do with life. But we also hear a strong urge to make a difference. Because doing good and giving back to society is something they aim for, and mobile carrier Vimla provides the answer on how they can effortlessly make a difference by just talking, texting and surfing the web. In the film these youngsters are portrayed with large heads, a simple visual statement to their beliefs and their ability to contemplate big ideas: you can tell when someone uses Vimla.
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