Many consumers are still unaware of the new Thai sandal brand VING and continue to have doubts about Thai companies, believing them to be too commonplace. The fact that sandals exist that are appropriate for marathon running is still unknown to consumers.

Brief /OBJ :

VING aim to increase sales within a 6-month period after using a well-known presenter and create widespread awareness at the national level to make more people familiar with VING."

Like Forrest Gump, Fan Chan also has an iconic running scene at the end, showing the friendship and adolescent love between two neighbours. The boy (Jim) tries to run after but is unsuccessful in catching his girlfriend (Nina), who is moving home. What if we can recreate the end of this scene?

“THE RERUN: A Second Chance to Say Goodbye”, we has produced a parody film, remaking a new memory of the Thai famous film end scene with the thought – What if Jim wore high-performance sandals like VING? The two minute online film adopts a plot twist technique in the storyline to seamlessly immerse the benefits of wearing this product that allows you to run endlessly.

VING's inaugural branding campaign launch is a highly creative endeavor aimed at introducing themselves to all target groups as the creators of Thai-brand marathon sandals. A captivating 2.30-minute commercial that goes viral over night.

• Organic reach of over 15 million and an organic view of over 8.5 million, with engagement over 506K+

• Facebook Page new likes (+319.3%) and Facebook Inbox contacts over +343.3%

• Over 90k visits to the brand's online store

Decrease CPC by 48%, Increase Cart Uplift by 20%, and Double ROAS in 2023. Establish new records for online and offline sales.