Cannes Lions
RAINEY KELLY CAMPBELL ROALFE/Y&R, London / OXFAM / 2011
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Big AppleWe see beautiful close up shots of a dress from the 1940’s worn by a model whose face we never see. As the camera explores various sections of the dress showing off its stunning detail we hear a voice talking about a particular memorable occasion. In this case, sailing to New York on an ocean liner. We realise that the charming narrative is spoken from the point of view of the dress. An end line appears at the end saying ‘To Be Continued....Vintage at Oxfam.
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