There’s an undeniable nostalgia to Porsche’s historic line-up of vehicles. The posters that papered the bedrooms of people who coveted these cars inspired many generations’ desire. We wanted to reignite this passion by celebrating our history of design and bringing this world of nostalgia to our modern line-up of cars.

To do that, we created a new era of aspirational posters celebrating Porsche’s latest and greatest line-up.

We collaborated with car enthusiast and illustrator Guy Allen to bring to life the Vintage Meets Modern campaign.

The main goal was to have him illustrate Porsche's latest models in the vintage Porsche poster look and feel.

Since the campaign has launched recently, we haven't gotten a full scope of the results just yet.

However, to date, Porsche Canada's Instagram followers have now doubled to 10,000 followers within the month of April.