The strength of the campaign lies in the video and its viral potential to create interest thanks to the hidden camera hook, and have the teens visit the site and take the questionnaire. Its originality comes from the personification of the STI Chlamydia and its unpremeditated appearance to trap cinema spectators.

- The number of respondants is reached in less than 10 days (vs a forecast of 6 weeks).

- Info-ist.fr site reaches 16,000 visits per day (vs 500 before)

- Media support massively the operation: 105 media mentions (TV, radio, press, web).