Cannes Lions

VIRAL STUPIDITY

DUVAL GUILLAUME, Antwerp / ALIVE / 2015

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We see a man who has tied a chainsaw to a long rope. He starts swinging this rope around above his head, while slowly moving forward until the chainsaw touches the top of his hedge. This original attempt to cut his hedge is clearly life-threatening. Following words appear on screen: ‘8 of his organs can be donated’ followed seconds later ‘Luckily for us his brain is not one of them’. The movie ends with our CTA: ‘Become a donor at reborntobealive.be’

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