Cannes Lions

VIRTUAL CHRISTMAS CARD

LOWE, Zurich / LOWE / 2004

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The brief: To create an unusual and engaging Xmas-mailing for Lowe Switzerland and to inform clients that the agency was closed over the holidays. The solution: A short movie that could be downloaded from the agency‘s website. Clients were notified by e-mail. The results: The agency received a lot of positive feedback and sympathy for this new approach. And no one tried to call us at home.

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