Situation:

Carrefour TEX clothing collection was faced with two realities:

1. Fitting clothes in Hypermarket is never convenient

2. TEX by Carrefour collection is often seen as a low cost ready-to-wear brand, they needed to encourage potential clients to try on the clothes so they could see for themselves that that quality and low prices are connected.

Brief :

How to Increase purchase consideration and sales of the new ready-to-wear TEX by CARREFOUR collection and continue to build the innovative image that Carrefour has been implementing since 2014?

Objectives :

• Give women the possibility to try on items without leaving their homes and then have another look in stores.

Carrefour has now started using this technology since the 3 September 2015, it is still going and has been implemented in all of Carrefour's stores with a TEX Brand Women's collection.

The way it works is simple: users create an avatar using their measurements and then they can use Fitle to try on clothes.

Once they have opened up an account on their phone’s Fitle app (available from Apple's App Store and from Google's Play Store), then all they have to do is create an avatar. This is an accurate virtual 3D copy made from 4 photos of the user taken from various different angles together with information about their size.

>Once they have created their avatar, then they can visit the TEX website and start "virtually" trying on new items in the range,

>Then all they have to do is view the results and then actually visit a store in order to make their purchase!