HAVAS WORLDWIDE AUSTRALIA, Sydney / STEVE WAUGH FOUNDATION / 2016
The idea was to extend the race out to more people than just those that could be there on the day. Because if more people could be involved then there would be greater awareness and ultimately more funding. So the virtual Peloton was created using virtual reality headsets that showed the ride in 360 video.
Partnering with national gym network, Fitness First, everyday spin classes were transformed into the Virtual Peloton using the virtual reality headsets, so that riders could have the full visual and physical experience. Riders experienced an 8 minute customized ride in VR, as part of their warm up and each class rode for different children along the way.
587 pieces of national coverage
Totalling approximately $10 million in earned media
The Captains Ride has raised over $1million.
MULLENLOWE SINGAPORE, Singapore
2017, RED CROSS
HAVAS WORLDWIDE AUSTRALIA, Sydney
2016, STEVE WAUGH FOUNDATION