Cannes Lions
LEKKERWERKEN, Wiesbaden / VDI TECHNOLOGIEZENTRUM / 2005
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Nano-Journeys is a virtual discovery into the worlds of micro- and nano-cosmos.
Sponsored by the German Federal Ministry for Education and Research (BMBF0), the project aims to enthuse a young target group (students) about scientific content by using an active and emotional approach and without being instructive.On three different routes, the 'nano-tourist' can gradually shrink himself either into a human forearm, the CPU of a computer, or the LED of a future car headlight; and penetrate into the smallest known dimensions of our universe. Like on a real journey, a suitcase is your constant companion, carrying necessary items. Among other things, it contains a virtual 'travel guide' with brief background information on the respective travelling stages as well as a 'route planner', which allows you to jump inbetween travel routes.
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