If you can’t get people into the dealership, bring the dealership to them, online, and in unexpected ways. Firstly, the Virtual Showroom uses YouTube, the #1 destination for people researching cars, as its hub. There, we built a custom gadget where a no-pressure host takes buyers through all our cars via hundreds of entertaining walkthrough videos. We then made it YouTube’s first custom mobile gadget. Using Augmented Reality, the platform added extra firepower to newsprint. Lastly, we created a special booth where users could interact with a 3D holographic version of the Virtual Showroom via an Xbox Kinect.