As a 30-year sponsor of the Olympic Games, Visa wanted to extend their vision of universal acceptance by demonstrating that this was the time to celebrate collective diversity. They believe in giving everyone, everywhere a way to reach their highest potential – regardless of where they come from, who they love, their physical ability, their faith, or what language they speak.

Our objective was to embody the spirit of The Olympic Games on Visa.com. Because overcoming preconceived notions about people can be hard, a change in surroundings can change perspective.

We decided to welcome people to Rio to experience the diversity of The Olympic Games first hand. Through a 360° vertical video gallery, people would discover how Visa’s diverse team of athletes achieve their highest potential.

Using gestures similar to Visa payment products, users activate sharable micro-moments which inspire them to take a stand for universal acceptance.

Through a mobile-first 360° vertical video gallery, we took people to Rio – placing them above the cityscape at the center of stories from around the world.

We designed and built a WebGL experience and platform, featuring a collection of :20 micro-stories that embodied the spirit of The Olympic Games on Visa.com.

Using the Visa payment method gestures of dip, tap, click and swipe, users would unlock original content, which we developed from scripts to final video edits. The English experience was just the beginning. Along the way, every word, sentence and punctuation mark were translated to launch worldwide in 80+ markets, available in 7 additional languages.

The mobile experience was promoted on Visa.com and Visa’s social media channels to coincide with the media momentum surrounding the upcoming 2016 games.

The look and feel were grounded in the Visa master brand and unique Olympics visual identity. Full bleed imagery allowed for photography to own the story. Photography was natural, honest and not overly composed to tell authentic, intimate human stories.

The new experience, available at visa.com/rio2016, transported people to the Rio 2016 Olympic Games by putting them at the center of a beautiful 360° environment. The collection of sharable cultural portraits inspired people in 81 markets and seven languages around the world to take a stand with us. The site where the work lived was taken down by Visa after the Olympics. The team has since set up a showcase/landing page which houses all the assets of the campaign. You can see that here: https://visa-360-acceptance.squarespace.com/